24 Dec, 2008
Why A Very Small Percentage of Blogs Rule the Roost
For the aspiring blogger, the idea that bringing something fresh and exciting to the table should be rewarded is perhaps the first misconception they will have about why some blogs seem to have all the fun and attention (and revenue). This has been covered exhaustively, (although the game itself is still being invented) so I wanted to point you to some well-written and even now-famous articles on the subject.
Most of these will discuss why inbound, one-way links pointed at your blog are the key to success. Any blog that has lots of places linking to it must be a popular and significant resource and sure enough, it has a lot to do with the way the search engines will give it priority.
But how do you get these inbound links? Again, to summarize what these articles will outline – you need to go out there and sow the seeds; make insightful comments at other blogs with a linkback to your own. Add your blog to one-way linkback directories. Ask people to link to you. Or use a specialty service like SubmitEdge who for a modest fee will do the link submission to topically-relevant directories for you.
The problem with this, however, is that it still requires actual time to do. Which is why intensive stufies have shown that the most famous, popular blogs are those that have been around the longest. The pioneers reap the rewards of early land ownership, and as the landscape is increasingly subdivided, the original land owners become wealthier and wealthier as territory becomes a premium. So sticking it out also counts for a lot – even though there are literally millions of blogs out there, there is still a lot of room to grow and things are only just now getting rolling on a mass scale. So, as the time share sharks will tell you obver that free buffet – get in early and one day you may be sailing the seas in your own yacht.
Here are the articles:
- Blogs to Riches - The Haves and Have-Nots of the Blogging Boom - New York Magazine
By Clive Thompson
- Why No One Links to Your Best Posts (And What to Do About It) - Copyblogger.com
by Jonathan Morrow
- The Albert Einstein Approach to Successful Blogging – Circular Communication
Alright you have a good place to start understanding how to take your new blog to the stratosphere. It’s homework, but it’s fun homework, and something to get into after the post-present-opening-turkey hangover has started to wear off.
Have a safe and happy holiday and look forward to rocking the new year with you.